Skin Care Ingredients: The Good, The Bad and The Ugly

About once a month, I pop into a local Walmart, Target or Ulta and see what is hot in skin care and cosmetics. The marketing makes it all sound like it is better than hot buttered bread. (I love hot buttered bread). I try to put myself in a consumer's shoes and think "Wow, I'm sold". Instead of falling for these sneaky marketing ploys and getting captivated by claims that promise beautiful skin, I simply turn over the bottle and read the label. After scanning several lines of ingredients and vowel-heavy words that I can’t pronounce, I wonder if consumers have the same reaction as I do when I think about applying these formulas to my precious skin. I wonder if consumers are even reading the

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