100% pure organic argan oil. Argan oil is a product of the Moroccan argan tree. It is extracted from the kernels of the argan tree to be used as a moisturizer, conditioner and softener for skin and hair. Often dubbed ‘liquid gold’ for its amazing qualities, it contains large amounts of beneficial nutrients including vitamin E and fatty acids, which have many positive effects when applied correctly. It’s proven results are the reason people are using argan oil for hair and all areas of the body.